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    Blog - The latest insights and reports from the mobile advertising industry

    Harriet Pan 2019-08-19What App Annie’s Latest App Store Rankings Has to Say about China Market

    Let’s get up to date with the Chinese app market.

    By Yuanxi Ou, Content Marketing Manager 2017-03-10

    The Growth Story of Dailyhunt, No.1 News App in India
    While the discussion about native ads goes on endlessly, Dailyhunt may be the only one mastering it.

    By Yuanxi Ou, Content Marketing Manager 2017-03-06

    Three Tips to Improve Ad ROI
    What are we actually talking about with ad ROI? How do the world’s top 20 mobile ad networks perform?

    By Yuanxi Ou, Content Marketing Manager 2017-01-10

    Mintegral 100-Day Celebration: 250M DAU, Dissecting This Number in 3 Sentences
    100 days after launch, how is Mintegral delivering its promise of “monetizing developer’s dreams”?

    By Yuanxi Ou, Content Marketing Manager 2016-12-27

    SHAREit: Entering Indian Market, the First Stop in Your Overseas Journey
    Although a number of the top ranking utility apps for Google Play are from Chinese companies, it is very difficult for a Chinese utility app to become the most popular app in an overseas country.

    By Yuanxi Ou, Content Marketing Manager 2016-12-10

    Pay for Facebook’s Mistakes? We Don’t Think So!
    Facebook, with 97% revenue from ads, recently admitted two ad-metrics discrepancies. Advertisers who spend a lot at Facebook cannot help to ask: what the hell are you doing?

    Harriet Pan 2019-08-19

    What App Annie’s Latest App Store Rankings Has to Say about China Market
    Let’s get up to date with the Chinese app market.

    Vali Scorus 2019-07-29

    The 6 Biggest Industry News so far in 2019
    We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

    Cassie Cheng 2019-07-24

    Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
    China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

    Harriet Pan 2019-07-18

    China’s New Age Ratings for Games – What You Need to Know
    The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

    Harriet Pan 2019-07-15

    Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
    Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

    Catherine Zhang 2019-07-08

    How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
    Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

    Harriet Pan 2019-04-28

    ARPU vs ARPPU vs ARPDAU
    If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

    Harriet Pan, Content Marketing Manager 2018-10-09

    What’s The Difference between View Through Attribution and Click Through Attribution?
    The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

    Cassie Cheng 2018-08-16

    What’s the Difference Between CPM and eCPM?
    CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

    Harriet Pan 2018-07-09

    What’s the difference between an ad network and an ad exchange?
    In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

    Harriet Pan 2018-05-29

    What Are CVR and CTR?
    Introducing Mobvista's serial video: Ad Tech 101. In less than 120 seconds, we will do a quick explanation on some of the most commonly used terms in digital advertising. Today, let's talk about CVR and CTR.

    Harriet Pan 2019-08-19

    What App Annie’s Latest App Store Rankings Has to Say about China Market
    Let’s get up to date with the Chinese app market.

    Harriet Pan 2019-08-15

    Five Things We Learned From The Global Games Market Report
    Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

    Mintegral 2019-08-12

    Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
    We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

    Vali Scorus 2019-08-08

    What’s Next in Social: Top Social Trends So Far in 2019
    How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

    Vali Scorus 2019-07-29

    The 6 Biggest Industry News so far in 2019
    We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

    Cassie Cheng 2019-07-24

    Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
    China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

    Vali Scorus 2019-08-08

    What’s Next in Social: Top Social Trends So Far in 2019
    How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

    Vali Scorus 2019-07-29

    The 6 Biggest Industry News so far in 2019
    We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

    Cassie Cheng 2019-07-24

    Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
    China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

    Harriet Pan 2019-07-18

    China’s New Age Ratings for Games – What You Need to Know
    The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

    Harriet Pan 2019-07-15

    Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
    Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

    Qingyun Zheng 2019-07-04

    Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
    With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

    Harriet Pan 2019-08-19

    What App Annie’s Latest App Store Rankings Has to Say about China Market
    Let’s get up to date with the Chinese app market.

    Vali Scorus 2019-08-08

    What’s Next in Social: Top Social Trends So Far in 2019
    How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

    Vali Scorus 2019-07-29

    The 6 Biggest Industry News so far in 2019
    We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

    Harriet Pan 2019-07-18

    China’s New Age Ratings for Games – What You Need to Know
    The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

    Harriet Pan 2019-07-15

    Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
    Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

    Catherine Zhang 2019-07-08

    How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
    Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.
    黄色天天影视